[MOMPRENEUR ALERT] Sonja Maingard – Foxtrot Fashion House

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How long have you been a Mompreneur?

For most of my career, I have been managing demanding roles in law, corporate and interior design companies. Twelve years ago after the birth of my two daughters, I realized that the fulfilment of becoming a mother was (is) just as rewarding as being at the top of my career. Having to choose between only ONE of those roles, in order to be an active contributor towards our household, wasn’t adequate for me, so instead, I decided to juggle BOTH. Twelve

years ago, I stepped out of the corporate ‘rat race’ and started my own business. The returns of my enterprising decision was endless, as I was able to pursue my own dreams and visions, freed up from the restraints of desk-bound jobs, office hours and obligations and instead being able to spontaneously embrace my daughters’ presence in my day-to-day-profession. I’ve never looked back….(READ MORE)

Why are men grooming brands targeting women? The answer is not so crazy.

Thirty or forty years ago, women were generally not considered to be the breadwinners of the household. Women were the homemakers, the hard working mothers who worked around the clock to raise the children, clean the house, walk the dogs, wash and iron the clothes and put the dinner on the table. However, the world now is a very different place. Research shows that women are now the primary or sole breadwinners in at least 40% of families.  Yet, the majority of advertising is still aimed towards a male consumer. Go figure!

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However, companies are slowly beginning to recognize the power of the female consumer. Women account for 85% of all consumer purchases- this includes PCS (66%), healthcare (80%), new homes (91%), bank accounts (89%), food (93%) and new cars (65%). Women also represent the majority of the online market, with 22% of women shopping online at least once a day, 92% passing along information about offers and deals, and having on average 171 contacts in their email and mobile mailing lists. Yet still, marketing campaigns still aim to male consumers. Advertisements for cars, for computers, for technology- these are all aimed at men, yet it is the women who are representing the majority of the consumer market. 74% of women feel misunderstood by automotive marketers, 84% by investment marketers and 91% feel misunderstood by advertising and marketing overall…( Read More)

A LOOK AT TODAY’S HOTTEST FASHION TREND: WEARABLE TECHNOLOGY – LIVING 360

Wearable gadgets are everywhere these days. They are your activity trackers and your apply watches. Who would have thought that technology would have advanced so much that we would now be wearing it! With this gadgets, it is not just about how high-tech they are, as they are also a fashion statement. They represent part of you and your personality, whether that is your smart watch or your case for your smartphone. For us to want to own them, they need to look as good as they function.

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What exactly is wearable technology- how can it be defined? Well, it is something technological that enables your body to become interactive. Something that fuses the latest technology with your body. It is the thing that works with our bodies to make our lives easier. Just as we wear hat to keep the sun from our heads, or sweaters to keep us warm we wear these technologies to help us in other ways. They help us to communicate with others, to entertain ourselves, to keep track of our health and fitness and to get to know our bodies. When you think of wearable technology, you may think of clunky devices with complicated circuits and batteries- however, this is not necessarily true. A new type of science has recently emerged. A fiber science, in which the material of the clothing is the functioning technology….(READ MORE)

Looking for some great luggage options to turn heads on your next trip? here they are..

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Some of us like to travel in comfortable clothing. Others like to travel in style- you never know who you might meet on your adventure, after all, Kate Moss was discovered at JFK airport! However, you can put a lot of effort into your stylish and sophisticated travel outfit, only to be let down by clunky, eye-sore luggage. Fear not- if you look hard enough, you can find some beautiful luggage items, from suitcases to weekend hold-alls.

We have done the look for you, and here is Living 360’s Top 10 Luggage Items, essential for traveling in style.

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Sophisticated suitcases for the stylish traveler.

Louis Vuitton: Bitsen 60

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Price: $5110 USD
Dimensions: 23.6 x 15.7 x 7 inches

Louis Vuitton luggage is a luxury classic. This piece features a Monogram canvas, canvas lining and leather handles. There is also a leather trim, which is reinforced with rivets and golden brass corners. The case comes with a Louis Vuitton ‘S’ lock with key and two trunk latches. Your case can be customized with your initials….(READ MORE)

[Mompreneur360 Interview] Sarah Jagger: The Queen of Living Room Camping!

We all know that every clever business starts with a clever idea and this particular business is one of those!

As kids, we all loved playing with tents and today our kids are following in our footsteps using bed sheets, blankets and chairs to create their own living room tents. So when Mompreneur Sarah Jagger from Domestic Objects decided to create beautiful teepee play tents for children, she knew that kids from all walks of life were going to love them.

We pinned her down during her busy schedule for a quick fireside Q&A..

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How long have you been a Mompreneur?

Just about 2 years now…..( READ MORE)

Need a Virtual Assistant? – Mompreneur 360

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Have you often wished that you could snap your fingers and add more hours to your day? You might need a Virtual Assistant. Do you sometimes feel like you can’t finish your tasks? If so, finding a Virtual Assistant could help you a lot. Afraid that you can’t find one VA to perform the huge variety of jobs you need done? That’s where a great Virtual Assistant company comes in handy.

A Virtual Assistant company like NAVA (Need a VA) has a wide variety of VA’s available with every conceivable skill to save you time and money. If you only need certain services on a project basis, there’s no point in hiring full time employees for those tasks when you have a Virtual Assistant on call.

But there is more to hiring the right VA than simply picking out a skill and finding a person who has it. What about other services can a Virtual Assistant company like NAVA provide?

Besides hiring and vetting the VA’s that have the right skills, NAVA conducts currentcy training with its VA’s to make sure they constantly improve their level of expertise. NAVA also teaches ethical work conduct, ensuring that our VA’s will respect your privacy and business secrets…(READ MORE)

Top 10 Celebrity Mompreneurs Who Are Taking Care Of Business – Mompreneur 360

Celebrity moms have a lot of responsibilities to juggle. They are a mom, a wife, a media presence, yet somehow they still manage to run their own businesses also. Here are the top ten celebrity moms who are running successful businesses at the same time as managing their place in the spotlight, and raising their children.

Jessica Alba

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Jessica Alba is a mother to two daughters- Honor and Haven. Alba is an actress and business woman with a net worth of $20 million. Inspired by the birth of her first child Honor in 2008, Alba decided to co-found The Honest Company. Alba became serious about this business venture when her mother recommended a product for her daughter, a product that resulted in a welt outbreak. The Honest Company creates non-toxic household products and baby products as an alternative to the existing market of products that are allegedly filled with toxins such as petrochemicals and synthetic fragrances…(READ MORE)

Child Geniuses: Time To Meet The Smartest Kids On The Planet

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There are many child geniuses and child prodigies in the world. It is amazing to see how those so young can achieve so much. It’s extremely interesting to track their progress as they advance in to adulthood. Here are five of the most intelligent young people on the planet (that we know of) today.

1 & 2. TANISHQ MATHEW ABRAHAM AND TIARA THANKAM ABRAHAM

We begin with something rather special- the first and second young persons on this list are siblings. Tanishq and Tiara are twelve and ten respectively, and are American with Asian Indian ancestry.

Both children are members of Mensa- both joining at four years of age. They are not only the youngest siblings to join the high-IQ society, but also the youngest South Asians. The requirements to join Mensa are to score about 98% on the Mensa IQ test. Tanishq scored an incredible 99.9%, with Tiara coming in at a close second with 99%…(READ MORE)

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