Prada’s Obsession With Ugliness

Are you ugly enough for Prada?

Living 360°

Miuccia Prada has a net worth of US $12.4 billion and comes in at #58 in Forbes Power Women List. After taking over the family business in 1978, Prada, 64, ran the brand with her husband Patrizio Bertelli, and jointly built up its commercial success to create a fashion power-house. The design inspiration for all the creations however remains with her, including her unique fascination with ugliness.

That’s right folks, Prada loves ugly!

Over the years, Prada has been criticized by the fashion fraternity for bringing grit and trashiness into the industry. In a world of haute couture, such things simply don’t belong. Or do they? She has smiled it off every time and in a recent (and brilliant) interview with T Magazine she spoke of her obsession with the relationship between the Ugly and the Beautiful.

“Ugly is attractive, ugly is exciting. Maybe because it is newer,” she…

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