NYC innovation comes to Singapore with this year’s HOTTEST F1 after-race party – say hello to The Box!

Vanity-Fair_Hammerstein_Box_1

The Box, Vanity Fair (PIC: Mark Schäfer)

After seven amazing years, the Singapore Grand Prix – the biggest sporting event in town – enters year eight. This year’s lineup of racing coupled with a star-studded music roster for the concert series means one thing, the organizers have focused on “Innovation”. After-all, when you have been running an event for as long as this one, you must constantly innovate to keep the excitement going for those attending.

This same logic applies for the famous after-parties which amalgamates high-rollers, celebrities, super models and race drivers in what can only be described as a soiree reserved for the privileged.

That said, the scene has been stale with very little innovation over the years. That is, until The Box and Boudoir Noire came to town. Without any doubt, there is a buzz about this super premium after race party that has the in-crowd’s attention. If you are lucky enough to get invited to buy a table, or make it past the front door – we are told you will be in for hell of a surprise.

If you have been to The Box in New York City – you will know what I mean.

I sat down with the glamorous party-planner Jeannette Tan from Imaginoire to discuss the hottest ticket in town at this year’s F1….(READ MORE)

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